Author: Mike Husson

The Top Performers Checklist

17 Things All Top Performers Do To Dominate In Everything They Do.

If you’ve ever wondered what separates high-level performers who always seem to be on the winning side of the fence in literally everything they do, from those who deliver mediocre, lackluster results and can’t ever seem to make it to the top…this checklist is for you!

I’ve taken the time to interview, personally work with, and analyze top performers in multiple business categories, sales, leadership, and sports to determine exactly what makes these people tick and deliver such superb results.

People like Life Coach, Tony Robbins, Brian Tracy, Tennis Pro’s Pete Sampras, Monica Seles, Jim Courier, top sales professionals, leaders and executives from Fortune 500 Companies.  From AT&T to Nabisco to Motorola to British Airways to Ma Bell in Maryland just to name few.

 

Tony Robbins
Brian Tracy
Monica Seles
Jim Courier and Pete Sampras

These people are the “cream of the crop” for good reason, and this checklist will help you replicate their success in your life and business.

After you go through the list…don’t just say …”WOW…great list…I’ll start on this tomorrow!”  Because as you and I know, tomorrow becomes the next day and the next day and so on…

DESIRE | DECISION | PLAN IT | ACT ON IT | REVIEW IT

If you want what others have… do what others do.  So, here’s what they do…some will do this naturally because they started early in life while for others it’s a work in progress.  However, either way, the very best people are ALWAYS thinking and acting on this list.

They have the Desire for more…

They make the Decision to do something…

The make the Plan

They Act on the Plan

They Review their work to keep things in check

What will you do with this list?  Read it and Act on it?  Or read it and look for something that “APPEARS” to be easier?  My friend, the climb up the mountain may at times be treacherous…but isn’t it worth it when you get to the top… and that view…well… it’s spectacular.  Isn’t it?  And those challenges, obstacles, and sacrifices on the way to the top?  Don’t they all seem to disappear?  WOW…what a view!

Every day in the morning and at the end of your day, until there is no sunrise or sunset check off this list and ask yourself … ”

Self, am I doing all I can do to be the best I can be?”

Let’s do more than think about these ideas and let’s now do something about them…sound good?

Download, print, and review daily the “17 Things” by clicking here
Click here to listen to an overview at my podcast site… www.realprofitbuilders.com 

Thanks for the time and please, leave your comments below and pay this forward to a friend or colleague.

Now…make today count,

Mike

Expand the Life of Your Business

Increase Your Sales - Maximize Your Potential - Create Wealth

Expand the Life of Your Business

What’s the life cycle of a business and how can you get the most out of each cycle while also extended the lifespan of your business?

The four different stages of a business life cycle are:

·         Infancy

·         Adolescence

·         Growing Pains

·         Maturity

We’ll talk a little about what each of these cycle’s means and how they can each help expand your business’ lifespan.

Infancy

This is generally considering the technician’s phase, which is the owner. At this point, the relationship between the business and the owner is that of a parent and new baby. There is an impenetrable bond that is necessary to determine the path your business will follow.

The key is to know your business must grow in order to flourish. You cannot stage in this stage forever.

Adolescence

In this stage you need to start bringing your support staff together to delegate to and allow growth to happen. The first line of defense is your technical person as they need to bring a certain level of technical experience. This cycle really belongs to the manager though. The plan stage needs to start, and a relationship should be built with the entrepreneur to plan for the future.

Growing Pains

There’s a point in every business when business explodes and becomes chaotic. This is referred to as growing pains. It’s a good problem to have, but a problem, nonetheless. You are often faced with a number of choices:

·         Avoid growth and stay small

·         Go broke

·         Push forward into the next cycle

Maturity

The last cycle is maturity, though this doesn’t mean the end of your business. Your passion for growth must continue in order for your business to succeed. You need to keep an entrepreneurial perspective in order to push your business forward.

You see how all three of these cycles are connected and depend on a strong foundation for each one of them for your business to be and continue to be successful. All three of your key roles must also work together to work through these cycles.

If you’re having trouble putting together your business life cycles and figuring out which of the key roles you fit into, try our FREE test drive and work with one of our amazing coaches.

Action questions and steps

Of the four different stages of a business life… where are you?  

What action steps do you need to take now to keep moving forward?

Leave your thoughts and comments below and remember… feel free to email me any questions to mike@mikehusson.com or call me directly to 954-210-5565

Make today count,

Mike

p.s. I’m looking to mentor and train someone for a 6Plus-Figure Career. Are you a business coach, speaker, top salesperson, trainer, executive or looking to make a change into a lucrative career?  If so, click here for a 30,000 foot overview.  

You must be coachable and have a strong passion and desire to help individuals transform their businesses while earning a zip code changing income.  If that’s you…We’ll personally guide to down the path to win big in a great business.  If not you…who do you know that may fit the bill? Send them this post.  Thanks, Mike

“The Three Biggest Lead Generation Mistakes Small Businesses Make… And How To Overcome Them All”

A Must Watch to Generate More Leads Now..the Right Way!

Let me know your thoughts … below … after you’ve taken notes! 🙂 Mike

 
 

Increase Your Sales | Maximize Your Potential | Creath Wealth

We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you're presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multi-million-dollar businesses. Take a FREE Tour...click below.

Turn Prospects into Customers Overnight!

Great Day!

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

  • Inviting
  • Informative
  • Enjoyable

The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

However, this can still occur. There are three ways to deal with this:

  • Offer to refund money-no questions asked
  • Offer a bonus they can keep even if they return the product
  • Offer a “Performance Guarantee” … if you don’t perform there is no charge for your services – of course, there are guidelines**

These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.

There are number of other ways to turn a prospect into a customer:

  1. Offer a special price as an opportunity for you to test the market.
  2. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s’ braces, or another tangible reason. Customers love that this makes you feel so much more human.
  3. Offer a referral incentive.
  4. Offer a smaller, more inexpensive product first to build trust.
  5. Offer package deals.
  6. Offer to charge less for their first purchase if they become a repeat customer.
  7. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
  8. Offer financing options, if applicable.
  9. Offer a bonus if they pay in full.
  10. Offer special packaging or delivery.
  11. Offer “name your own price” incentives.
  12. Offer comparative data or other comparison tools.
  13. Offer a trade-up or upgrade to something they already have.
  14. Offer additional, educational information to help them make the decision.

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? Our FREE test drive gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth. Click here...to take it around the block.

Make it count TODAY!

Mike

**Make sure when you offer “Performance Guarantees” that the customer understands that they must ALLOW you to do your job in order to get it done.For example; if you’re a real estate agent and you list a home for sale… your performance guarantee may say…“If I can’t sell your home in under 47 days… then I won’t charge a commission.” If that’s your offer…then the sellers MUST price the property right, MUST allow access to buyers and the property MUST be staged. Make sense?

Reach out an I’ll get you a Sample Performance Guarantee 

How about we review the above ideas and see how we can directly apply this principle to your business? I help business owners add $25K – $100k or more to their bottom line in 45-Minutes. The call is free, and you get to keep the money! Click here to set a time to speak.

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

  1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
  2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

  1. Research potential customers, buyers, competitors and their preferred methods of distribution.
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your 3-step process from above.
  4. Develop systems for contact follow through, quality control standards and customer service.
  5. Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
  • What do people really want to buy from me?
  • What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores. The basic concept is this: You want to find existing businesses who have the customer profile that you are looking for to market your products/services to. Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses. As a result, you have an audience to market to and they generate an added value from their current base. So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success. LV = (P x F) x N – MC Here’s what it all means:
  • LV is the life time value of a customer
  • P is the average profit margin from each sale
  • F is the number of times a customer buys each year
  • N is the number of years customers stay with you
  • MC is the marketing cost per customer (total costs/number of customers)
Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers. So, here’s your step-by-step process:
  1. Find companies who already have the customer base you are looking for.
  2. Negotiate an incentive for them to share that customer base with you.
  3. Focus your marketing resources to this group of predisposed customers.
If you need help working through this process, please contact us and we’ll set you up with the most comprehensive system of marketing tools and resources.

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

  1. The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also consider:

Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

  1. Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) ☺ What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

  • Business cards
  • Company message
  • Your picture
  • Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you great people at meetings or other events. Think about your 30-sec elevator speech.

  1. The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.